surfset fitness

• Distribution - the surfboards only cost $150 to make
• Financing - they earned $150,000 from the boards and sold out fitness classes in 4 months
• Market Research -They adapted the board to work for people that weigh up to 450 pounds
• Pricing - each board is priced at $400 and fitness classes per person are $35
• Product and Service Management - they haven't gotten any feedback 
• Promotion - they make surfset fitness tank tops 
• Selling - they sell them on their website now for $550 a piece